Much has happened for the Michigan football program over the past three months. Brady Hoke has re-energized a fan base that is grasping for anything to be excited about after three forgettable years under Rich Rodriguez. I’ll be returning to regular posting over the course of the summer including recruiting analysis, position group previews, schedule breakdowns, and other various topics.
The one item that worried me most about Brady Hoke when he was hired is that he didn’t necessarily have the recruiting chops or the “big-name” pull to attract the type of talent that Michigan would need to be relevant again on not only a regional, but national, scale. However, my fears have been quickly eliminated watching Hoke rack up a string of highly rated commitments in his first few months on the job.
Strategy
What has Hoke’s strategy been and why has he been so successful in gaining 16 commitments (by comparison Michigan had 4 commitments at this point in 2010) with numerous of those commitments being highly sought after prospects with offers from programs across the Big Ten and nation?
At Hoke’s initial press conference, when he was asked about recruiting, he declared that Michigan’s recruiting classes would be developed using an inside-out process. While Rich Rod was content to have his base of operations be the state of Florida, Hoke was emphatic that the core of every Michigan recruiting class would have to come from the state of Michigan and other surrounding talent-rich states like Ohio and Pennsylvania. Specifically, his desired strategy revolves around targeting a core group of talented Midwestern kids who meet the programs needs and then reaching out across the nation for other elite talents. If this recruiting strategy sounds familiar, it is a virtual carbon copy of the strategy that Lloyd Carr employed so successfully for so many years at Michigan.
Both coaches know the value of bringing in regional kids who understand Big Ten football and the rivalries that make schools like Michigan so unique. Hoke’s number one priority upon taking the Michigan job was to make Michigan THE school again for talented players in Michigan while also elevating Michigan to the level of OSU in the eyes of the top prospects in Ohio. So far, it’s tough to argue that he is not achieving his desired results based on his thorough domination of Mark Dantonio and Michigan State for the top in-state prospects.
Strategy aside, how has Hoke been so successful in such a short period of time while accumulating such a high level of talent? What has caused so many kids to make an early commitment to a program that is clearly still in a transitional situation? Recruiting prowess and unusually high levels of talent in the region have been big-time factors in Michigan’s recruiting success so far.
Recruiting Prowess
The staff that Hoke has hired at Michigan includes some extremely high level recruiters.
1. Greg Mattison – Mattison was the big money hire and his impact has been even bigger than I was hoping for on the recruiting trail. Mattison knows all the benefits of Michigan and he can sell each and every one of these kids on being the next Ray Lewis or Ed Reed (insert any other Ravens defensive star here). This is something that both kids and their parents love to see as Mattison can provide a clear plan for getting a kid to the next level. When Urban Meyer, who was consistently recognized as one of the top recruiters in college football, says that Mattison is the best recruiter he has ever worked with that certainly tells us something about his ability to close on big time prospects.
2. Fred Jackson – Freddy Jack has been here longer than most of us can remember but under Coach Hoke he’s finally gotten the opportunity to have southeastern Michigan as his primary recruiting area. Jackson has been responsible for bringing prospects like Sam McGuffie and Ryan Mallet up to Michigan from Texas and he’s already proving that he might end up being even more effective recruiting closer to home. Jackson has already gotten Michigan back in the door at Farmington Hills Harrison (long-time Spartan stronghold) and Orchard Lake St. Mary’s while maintaining the excellent relationship that Michigan enjoys with Cass Tech in Detroit.
3. Jeff Hecklinski – Hecklinski is the new wide receivers coach at Michigan and he also serves with Chris Singletary as the co-recruiting coordinator. Coach Heck is the youngest member of the staff and has proven already to be a very aggressive point man for players that have interest in Michigan. Heck has been all over the region the last few months checking out prospects in person and pushing guys for early commits. He has the potential to become one of the top recruiting assistants in the Big Ten with the way he has embraced the Michigan culture and opportunity.
Last but not least, we simply can’t discount the ability that Brady Hoke brings to the table as a recruiter. Hoke has long been hailed as an excellent recruiter back to his early University of Michigan days when he was responsible for Michigan’s recruiting efforts on the west coast. While he was back at Ball State, Hoke also had a chance to cultivate tons of contacts throughout the region so a vast majority of local coaches and programs have pretty good knowledge of who Brady Hoke is and what he’s all about. Hoke’s passion for Michigan is always visible and this is one of the reasons I believe that prospects are so quick to buy what Hoke and Michigan are selling.
Talent
Hoke has walked into a situation where the talent in Michigan and Ohio might be at the highest level that we’ve seen on a collective basis over the last decade. The talent in Michigan is deeper than it is in a normal year while the Ohio talent level for this year’s recruiting class truly might be a once in a generation type class.
The overwhelming amount of talent in the region has allowed Hoke and Mattison to be very aggressive in who they are targeting and how they are recruiting these players. Most Michigan fans have noticed the propensity of the Michigan staff to get commitments in bunches. This is definitely not a coincidence by any means. Michigan coaches are very aggressive and have taken a board the bus now or you will get left behind mentality. We’ve seen a pair of tight ends commit on the same day, four big-time linebackers commit in less than a month, and three defensive backs all commit within 6 weeks time.
Due to the high talent level in the region the staff has been able to push kids to commit early by essentially telling them that if they are not ready to commit to be a Wolverine then they will be passed by for another kid who is more than ready to jump at the scholarship opportunity. In a normal year, Michigan might not have been able to put this pressure on some of these kids for fear of getting left with no prospect of comparable talent. However, the vast amount of talent that’s available this particular year has allowed the staff to push for many early commitments without any fears that their recruiting class will be weaker as a result. This strategy might not always work with the inside-out recruiting approach, but for the time being the staff has done a great job to take advantage of the current situation.
It will be interesting to see how the remainder of this class is filled. Michigan currently has only one commitment from a prospect outside of the region and I will be intrigued to see if Hoke can pull in some additional big time players from across the country. It will also be interesting to see exactly how Michigan will ultimately benefit from the mess that has occurred down in Columbus.
I will have more detailed posts on current commitments and remaining prospects as summer continues. At this point, it’s clear that my concerns with Hoke’s recruiting ability were baseless and I will continue to enjoy him beating the Dean of Discipline head to head for the best prospects in Michigan while dipping into Ohio for some of the best prospects that state has to offer.